10 Cool Summer Fashion Brands Fashion Girls Love

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Each season, there are cool brands that emerge and seem to define what’s happening in fashion at the moment. Summer 2019 is no exception, and there are a number of buzzy brands that will do just that. So, as we look to what’s coming down the pipeline among the style set, what brands are worth putting your money behind for the months ahead?

It’s part of my job to have a close eye on the most coveted fashion items for Who What Wear readers to get their hands on, and I have some predictions about which fashion brands will matter. From the on-the-rise shoe brands that will be everywhere next month to the swimsuit label that’s suddenly everywhere to the affordable L.A. labels you’ll want to get your hands on and more, these are the 10 cool summer fashion brands to know about.

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