As much as I hate to admit it, I’m extremely susceptible to good digital marketing. Give me an aesthetically pleasing image and rave reviews, and my interest has most likely been piqued. Unfortunately, this savvy marketing leaves me with great expectations that are usually met with disappointment after the product doesn’t quite live up to the hype. However, there are those rare unicorn products that are not only praised on Instagram but actually deliver results IRL.
There are a handful that I’m ashamed to admit I was influenced to try by something I saw on Instagram, and after testing I’m so glad I succumbed. They not only lived up to the hype but have become products I use on heavy rotation and have even recommended to friends and fellow editors. From the mesmerizing scent that has now become one of my signatures to the bronzer that delivers the best glow I’ve ever had, below are the 12 best beauty products I tried because of Instagram.
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