Previously this month, H&M introduced a brand-new influencer initiative named The League. Though the brand often works with influencers as new H&M collaborations and collections fall, The League is distinct mainly because in its place of one particular-off initiatives, this is a yearlong ambassador program with 23 influencers who all have special requires on manner. It officially introduced the 1st weekend of Coachella, and I joined H&M’s kickoff of The League in Palm Springs, exactly where I had a possibility to meet the insiders and notice their strategies to model and material creation firsthand.
What right away struck me about the plan was its awareness to range. It was inspiring to see a talent pool with a variety of backgrounds, property bases, and audience measurements. And with entry to all of the most current items drops from H&M, I paid out shut attention to their outfits and the techniques they had been styling them. Whether wearing bucket hats, electricity suiting, or belt luggage, they are tapping into the buzziest trends of the moment, all worn according to their particular design mantras. Forward, I’m breaking down some of their coolest H&M outfits and highlighting their top styling strategies. Go on to shop their outfits and discover out their style information for the year forward.
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