20 Cool On-the-Rise Brand to Know, According to Our Editors

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As editors for Who What Wear, our job is to stay on the pulse of new brands that are bubbling up in the fashion world. There are plenty of exciting talents popping up all of the time, and we love learning about them to share with readers. Curious to find out which cool fashion labels are catching the eyes of team Who What Wear, I asked our editors which on-the-rise brands they’re most excited about right now.

Ahead, our editors are weighing in about the very best emerging brands to know about. From labels designing the best affordable handbags to jewelry designers that feel truly unique to labels trickling in from spots around the globe like South Korea and Barcelona, these are the 20 coolest on-the-rise fashion brands to get on your radar right now. Go on to shop our edit of pieces that will stand apart from the rest.

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