The fashion scene loves nothing more than subverting expectations and throwing up the middle finger to antiquated fashion rules. The new prevailing fashion mentality puts unique personal style front and center, inspiring people to dress for no one but themselves. That ideology is exactly what sparked the sartorial world’s obsession with “ugly” fashion. Ugly fashion is one big tongue-in-cheek response to dressing for one’s body or choosing “flattering” clothing. What was once considered lowbrow has become cool and is now worn both ironically and unironically. If you’re still confused, just think back to how Birkenstocks, once the premiere middle-class dad sandal of the century, became a fashion-girl staple, inspiring a legion of high-end designer copycats.
As is the way of fashion, even ugly fashion trends are cyclical, a new crop coming in and out with each passing season. In anticipation of fall, we’ve rounded up five “ugly” items that are going to be big come September. Read on to see which styles you should keep on your radar.
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