As a digital fashion editor, I’m introduced to a dizzying number of fashion brands each month. But to be honest, only a few of these new discoveries will catch my eye and even fewer will land in my own wardrobe. (What can I say? Being picky comes with the territory.) So even though I’m always on the hunt for new fashion designers to feature in my Who What Wear stories, it takes a brand that’s as wearable as it is cool for me to add it to my own outfit mix—and the following seven labels have nailed that tricky balance.
Uncovering these brands has made getting dressed that much more exciting for me, so I’m sharing them here in the hopes that they might do the same for you. In the below lineup, you’ll discover the comfortable shoe brand I’ve been wearing to the office nonstop and the vintage-inspired sweatshirts that are making me question how I ever traveled before without them. Keep reading to find out why I’m obsessed with these seven new fashion brands, see how I’m wearing them, and then shop my favorites from each.
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