I don’t really consider myself to be a stingy person but when it comes to discovering under-the-radar fashion brands I can be, well, a tad conservative with what I share. It’s not because I don’t want my friends to shop from interesting labels; it’s more of an emotional response I get when I’ve found a designer that feels truly fresh, something that’s hard to accomplish nowadays if you ask me. When I get that feeling that only comes from learning about a lesser-known indie brand, I want to hold on to it for a short while so I can feel like I was an early adopter of what surely is about to become a cult favorite. Once it’s passed, then I begin to spread the news, which brings me to the subject of today’s shopping roundup.
Ahead, I’ve culled a list of nine under-the-radar fashion brands that cool girls are shopping and wearing right now. There are a few newbies in the bunch that you may not have heard of and a smattering of options that have gained traction in recent seasons (talking to you, Nanushka). Continue ahead to discover these labels and shop your favorites for a fun and fresh fall wardrobe.
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