We could probably curl, comb, and mascara-swipe our lashes in our sleep. We try countless formulas weekly and have pretty high standards as far as what we need from a sleek tube of inky black (or maroon or blue!) magic. Whether it’s curl, volume, length, or a majestic mixture of all three, we strive for lashes that look like their best, most-fluttery selves 24/7—or at least when we’re wearing makeup. We’re not sure how many buzzy formulas we’ve tried in 2019 alone, but between new to us and new new mascaras, there have been a lot—some of which have made our lash goals soar and some that have fallen flat. So, we’re dishing up the dish and sharing our favorites right here and right now.
Ahead, I’m sharing the mascara formulas I found and fell in love with this year in addition to the standout formulas that impressed the hell out of some of my fellow co-workers at WWW HQ. Looking for your next mascara PIC? You’ve come to the right place. Keep scrolling for the best mascaras money can buy right now sorted strategically by goal: length, volume, or curl.
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