Another way that H.E.R. is staying true to herself is by representing a brand that coincides with her beliefs. As an ambassador for L’Oréal, H.E.R. is able to work with a brand that she feels aligned with. I caught up with her ahead of the brand’s annual Women of Worth event, which celebrates the philanthropic achievements of 10 nonprofit leaders who are committed to helping communities across the country.
“It’s really cool to be a part of something like this,” H.E.R. says. “You go throughout life, and you [wonder], ‘How can I create change? How can I help? How can I use my platform?’ That’s exactly what this event is about. That’s what L’Oréal is about—extending your platform and showing up and being the support that I think we all need. These women are really actively creating change. This is actually the work and not just saying you’re about change, but being about it.”
Being able to work with L’Oréal is a dream come true for H.E.R. “I’ve always been a L’Oréal girl,” she says. “I never thought I would be able to work with a beauty brand.”
Beauty means a lot to the singer, as she’s always used it as a mirror for her emotions. “It’s really about the inside and what makes you feel good on the inside,” she says. She reveals that she lets her feelings dictate how she dresses and presents herself.
This, of course, makes sense. If you live for award shows, you’ll know that H.E.R.’s looks are often one of the highlights of the red carpet. She’s not afraid to play around and experiment with makeup, like the bold eyeshadow look she wore to perform with Alica Keys or the graphic cat eye she sported at the Oscars, and it pays off in spades. “I recently tried a new eyeliner look that I’m obsessed with,” she says. “It’s been a trend, and I finally did it myself. But I went to Doja Cat’s birthday party, and I did this liner look. The liner kind of extends the inner corner of your eye.”