Mielle Organics has inked a partnership brand with Proctor & Gamble. And some consumers are not excited about the road ahead.
Mielle Organics Announces Its New Partnership
The brand announced the partnership in early January. And its co-founder Monique Rodriguez shared a statement with Essence.
For me, I honor those who have come before me and broken glass ceilings so I can come and shatter glass ceilings. I am creating and paving a way for those who are coming behind me to do not what I have done, but probably even better.
Mielle Organics will join P&G’s long list of brands which includes Gilette, Febreeze, Olay, and more.
The company also took the time to share a few updates on Instagram.
We’ve been together on this ride for awhile, so you know that my journey with Mielle started from a place of creating the product I wasn’t finding in the marketplace. We remain forever committed to developing quality, efficacious products that address the need states for our customers’ hair types! Sincerely, The Queen of Hair 💗💗
As well as a video update from Rodriguez herself.
Our CEO @exquisitemo is a trailblazer and is always leveling up her game.
We are so excited to tell ya’ll Mielle has joined P&G Beauty in another historic boss move for black-founded, women-led companies.
Monique’s goal has always been global expansion so Mielle can better serve our mavens and mavericks around the world.
The P&G family is helping her to achieve this goal.
“P&G Beauty is a best-in-class organization, and we are excited that this partnership will bring additional resources so that Mielle can continue to serve our incredible customers with rapid innovation and greater reach. Melvin and I will continue to lead Mielle with the focus on excellence, customer
commitment and integrity that have been the core of our brand since day one nearly nine years ago.”
Both P&G and Monique & Melvin have each committed $10 million to Mielle Cares, a non-profit aimed at providing resources and support to advance education and economic opportunities in Black and Brown communities.
Consumers And Social Media Users React To The Brand’s Partnership
The brand’s partnership comes after its Mielle Organics Rosemary Mint Hair Oil went viral on social media after being promoted by a white TikTok creator named Alix Earle.
Rodriguez also took the time to address the lack of access to the brand’s products since. As well as why the partnership with P&G would be beneficial moving forward.
I can completely understand why people are frustrated because of the lack of access to our products. I can also appreciate that new consumers are now discovering Mielle, and discovering this amazing oil. And honestly, that is why this partnership with P&G is so important.
However, many consumers are disagreeing, with most taking to the brand’s Instagram comments to share their thoughts. As well as their fears.
You sold to P&G so the formula will change for non textured hair. Like damn let us textured hair people have something just for us.
Pleaseee never sell this company. I pray that this company stays a black owned legacy. I love it so much 😭💝💝
Carol’s Daughter, Shea Moisture, Honeypot and numerous others have said the same thing oh the formula isn’t changing and then BAM when you use it that shit definitely doesn’t be the same. I’m good I’m not going to wait until the other shoe to drop let me go find a new company to give my money to cause this some bulls**t 😒🙄
YOU BETRAYED US
Roommates, what are your thoughts about this?