When you think of the word “perm,” visions of massive ’80s curls probably immediately run through your head. At least that’s the version of the perm that ran through mine a few weeks ago when I was getting my hair colored at Salon Kazumi in Beverly Hills and my hairdresser told me that perms are one of this year’s most-requested treatments. But as hairdresser Yukari Yoshizawa quickly explained, the 2020 version of perms is not the tight ’80s curls I was thinking of. The popular perm treatment of today is actually one of loose beach waves like the ones I create for myself using a curling iron every morning.
To me, this sounded too good to be true, so I immediately needed to know everything about the process and results. Yukari explained that this particular perm treatment is like nothing of the past in that it’s relatively quick, minimally damaging, and can create beautiful beach waves that even your curling iron can’t compete with. You can even request a vegan treatment if that complements your lifestyle.
If this sounds like a dream treatment, it’s because it kind of is. The only downside to this treatment is that if your hair is bleached (or has been bleached in the past and hasn’t fully grown out yet), you’re not an ideal candidate for it, as the perm would be too damaging to your processed hair. That’s sad news for myself, but if you’re interested in learning more about the beach-wave perm, I had Yukari outline each step in the process below.
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