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Second Life Podcast: An Interview With Lisa Price

Second Life Podcast: An Interview With Lisa Price 7

Driven by a deep love of fragrance from a young age and an article she read about Prince (you’ll have to tune in for that story), Price spent her time off from the long hours of television production experimenting with layering scents and formulating her own recipes for lotions and other personal-care products. It wasn’t until 1993, when her mother, Carol, nudged her to sell her Fragrant Moisture Butters—as she called them at the time—at a local flea market, that Price met her first customers, who quickly bought up her entire inventory. 

Her products were an immediate hit, but that doesn’t mean scaling the business came easy. Among the challenges of any startup, Price had an additional factor working against her. An improperly filed tax document in her past meant that for years, Carol’s Daughter was unable to secure business credit or outside investment, a constraint that forced the brand to grow solely by the means of its own profit. Though expansion was slow and steady in the early days, word spread quickly as products like Black Vanilla Hair Smoothie and Love Butter found brand evangelists to the tune of Jada Pinkett Smith, Halle Berry, and yes, Oprah. Eventually, Price made the decision to leave the world of television behind, and Carol’s Daughter went from side hustle to bona fide business. 

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Written by GossipPress

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