This week, we’re rebroadcasting and expanding upon one of our favorite Second Life episodes from the archives with Emma Grede.
You’re probably aware the Khloe Kardashian is behind the wildly successful denim, activewear, and clothing company Good American, but she didn’t do it alone. Good American’s CEO and Kardashian’s fellow co-founder is Emma Grede. In October 2016, Grede and Kardashian launched the incredibly size-inclusive brand, doing over $1 million in sales on their first day. Today, in addition to denim, Good American sells everything from dresses to leggings and bike shorts to maternity wear, all in sizes 00 to 26, making them trailblazers in the body-positivity movement.
Believe it or not, before Good American came to be, Grede had a very successful marketing career in London, where she’s from. But after noting that “women of a certain size were really underrepresented in the fashion industry”, Grede had the idea for Good American, and was connected with Kardashian through her mom Kris Jenner.
Head to iTunes to subscribe to Second Life and listen to this episode to hear more about how Grede and Kardashian became business partners and built Good American into the wildly successful company it is today. And below, shop some of the brand’s stylish pieces for yourself.
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