Square just made it much easier for consumers and small businesses to use gift cards during the holidays.
The mobile-payments startup now offers users the option to buy digital gift cards through its Square Wallet app. All the user has to do is search for one of the 250,000 businesses Square partners with, select an amount between $10 to $1,000 and enter in the e-mail address of the person you want to give the gift card to. There is also an option to customize the card with a theme or personal message.
The gift cards work on iPhone, iPad and Android phones. For the iPhone and iPad, the gift cards are integrated with Apple’s Passbook so users can store and redeem the cards directly through that application.
This move is the latest effort by Square to establish itself as a powerhouse in the mobile payment space. Starbucks recently began accepting Square payments at about 7,000 of its locations and Square also launched its first international operation in Canada.
By launching a digital gift cards option, Square gives consumers a simpler way to buy last-minute gifts for friends on-the-go and helps many local businesses cash in on the gift card gold rush during the holiday season who might not normally have the infrastructure to do so.
Image courtesy of Square; thumbnail image courtesy of Flickr, Shardayy.