Anyone who knows me knows that I’m an advocate for drugstore mascaras. Quite a few of these budget-friendly (and unmatched) formulas have even earned a coveted spot on my list of top 10 mascaras of all time. Yes, they’re that good, and no, you don’t have to pay a fortune for good mascara.
For years—even before I became a beauty editor—I shopped at one particular retailer for all my mascara needs. Would you believe me if I told you the absolute best formulas can be found at Target? Well, start believing, my friend. I’ve found so many great mascaras there over the years that simply aren’t talked about enough. Okay, maybe a few on this list happen to be TikTok famous, but I still think a majority of these deserve more love. I’m not the only one who thinks so. I also asked two celebrity makeup artists to give me the scoop on what mascaras they’d pick up if they were making a quick Target run. Keep scrolling—there are a few they agree are the best formulas the retailer has to offer.