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The 20 Best Top-Selling Skincare Brands in the World

The 20 Best Top-Selling Skincare Brands in the World 7
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There are lots of fun and exciting components of being a beauty editor, but as much as we love sitting at our desks and swatching the latest and greatest to hit our beauty closet, there’s definitely more action during our day-to-day. Recently, my Who What Wear beauty P.I.C. Courtney Higgs and I were in a meeting detailing the most important beauty trends, products, and brands of the previous quarter. (Aka—the end of 2019), and we noticed a pretty interesting list—the top 20 best-selling skincare brands by sale, ranked. 

As skincare-obsessed beauty editors, our interest was piqued to see which brands WWW readers are hoarding and loving, and we immediately started to discuss our favorite brands from the list, cult-favorite products we love (plus some that we don’t), what brands DIDN’T make the list, so on and so forth. Inspired, we decided to turn the conversation into a guide featuring said top 20 skincare brands and the one (yes, only one!) product Courtney and I would purchase from each. Curious to see what products made the cut? Keep scrolling! All of our must-haves and recommendations lie just ahead. 


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