As someone who writes dozens of stories per month, I have to constantly keep my eyes and ears peeled for story ideas. I have multiple iPhone notes and Post-it Notes full of rough ideas (some of which I decide are terrible a few days later). As it happens, many of my ideas come to me while I’m researching other stories—as is the case with this one.
As I was looking up the best Google-friendly keywords on Brightedge (a search engine optimization platform) for this underwear story, I discovered that Tommy John underwear gets the highest volume of monthly Google searches compared to every other brand. Impressive, right? It has long been a go-to for men, but I learned that Tommy John recently launched women’s pieces as well. Now that I had found my story inspiration, I tapped Tommy John’s co-founder and head of merchandising, Erin Fujimoto, to offer her expertise on the five basics every woman should own. Scroll down to see and shop her insightful answers.
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