Ah, les French. Our obsession with the tête-to-pied aesthetic of French women is well documented here on Who What Wear. Because unlike trend-focused Americans who are constantly on the hunt for the next “it” bag or skincare quick fix, French women are known for their classic, effortless beauty and fashion vibes—they stick with the simple, chic things they know while remaining perfectly blasé about what’s cool for now. This is especially true for French women over the age of 50—women like actress Isabelle Huppert, former French first lady and model Carla Bruni, and Vogue Paris editor-in-chief Emmanuelle Alt, who manage to gracefully age like (pardon the cliché) a fine bottle of Bordeaux. Ugh, how we aspire to the French woman’s approach to getting older.
A recent conversation with Marie-Laure Fournier, president of Fournier PR + Consulting, inspired us to put together the following shopping list of the makeup products French women over 50 swear by. “A French women at 50 years old is magnifique, self-confident, and has nothing to prove to anyone anymore—and she shows it,” Fourtnier told us. “Her makeup is sophisticated but also adapted to her needs and her image. Basically, at 50 years old, a French women completely understands that when it comes to makeup, less is more.”
So even though the following makeup products may not exactly be revolutionary in the beauty space, they’re the ones French women of a certain age will never part with. Keep scrolling for these holy grail French lipsticks, eyeliners, and more.
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