There’s no doubt that one of our favorite subjects to cover here on Who What Wear is engagement rings—from bands for every budget to celebrity stunners and of-the-moment shapes and settings fashion girls love.
Today we’re honing in on some of the biggest engagement ring trends in each region of the country. While there are definitely some overarching ring trends we’re seeing right now (think ovals, colored stones, and rose-gold settings), there are certain style nuances from city to city and coast to coast that distinguish fashion-girl ring preferences around the country. To get further insight, we tapped into Katie Zimmerman, chief merchandising officer at Blue Nile, the largest online retailer of certified diamonds and fine jewelry. Blue Nile recently revealed new data on how states and cities across the country stack up when it comes to the most popular shapes, settings, carat weight, metals, and more (based on the past 12 months of online orders).
Nationally, round-cut is the most popular shape (with two-thirds of all sales), along with platinum as the top metal (nearly half of all orders) and solitaire as the top setting (more than one-third of all orders).
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