To be honest, I’ve never spent much time thinking about undergarments, but Soozie Jenkins’s passion for the category is seriously contagious. Jenkins is the head of lingerie for British stalwart Marks & Spencer, which sold its first bra in 1926—so you better believe it has perfected the art by now. According to the retailer, one in three British women wear its lingerie, which is certainly a statistic that caught my eye—and Jenkins is the one who makes it all happen.
Jenkins can talk about fabric compositions and bra construction methods with as much gusto as anything, making her the perfect person to tap for 2020 bra trend predictions. So what can we expect to sell incredibly well next year? Jenkins outlines four bra trends that she predicts will catch on, including a trend that will suit romantics at heart, and one that will be perfect for women into sports and exercise. Scroll down for Jenkins’s four bra trend predictions for 2020.
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